All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job.
Understandably when an project is just starting out, its tough to get all the right players involved.
However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Although some may outsourced to agencies or borrowed resources from other teams, but here are the key roles and responsibilities that should be covered for any content marketing team…
7 Essential Roles for a Successful Content Marketing Strategy
