Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.
As Graham Charlton mentioned in his post about ecommerce content marketing last month, it can help with anything from SEO to social reach. It can even improve sales in the long run.
I wanted to focus on charities for this post. Charities are particularly interesting when it comes to content because they can use it for two key purposes:
Firstly, and most obviously, it can be used to increase awareness and encourage more or larger donations or subscriptions…