Every project needs both sides of the equation: marketers and designers.1 (highlight to tweet)
Without marketers, there would be no informative data, no incisive strategy, and no slick textual content that inspires the reader. Without designers, that great information would be boring, black and white block copy all the time. There would be no animations, color variations, or illustrations to help readers understand the conclusions from the text.
No matter which side you fall on, you probably have thoughts for the other that you’ve never really had a chance to get out in the open. Read on for a frank conversation between both sides of the equation. By getting it all out there, both the marketing and the design sides will understand more and do their jobs better…
