When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

B2B technology content marketingSpeaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy might take them.

With my involvement in the B2B marketing space, I get to talk to a lot of marketing and PR professionals about marketing and communications programs. The desire to “do more” and innovate marketing isn’t unique – it’s pretty common across the board, especially with 2015 planning under way…

When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

CopyRanger

Rick Duris is CopyRanger.

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