A constant array of new products, growing competition and constantly changing customer needs…
These are the challenges marketers in all industries face today. With increasing pressure on marketing budgets, the success of every campaign becomes crucial. Social media monitoring can help marketing departments manage a variety of tasks related to the planning, execution and measurement of campaigns.
In our how-to guide, we’ve used the examples of well-known fashion brands like Mango, H&M and Zara to explore the added value of social listening for successful campaign management, highlighting how to plan campaigns based on customer needs, how to follow-up on a campaign’s evolution to respond in real-time, and how to fully understand campaign results and create clear reports for management…
Bringing Campaigns to the Next Level with Social Intelligence
