Getting social with your video can mean big gains in brand engagement. Social networks have reacted by prioritizing video content in feeds, rewarding advertisers that use video and rolling out video-friendly design features.
Recent examples are:
- Video autoplay on Facebook and its removal of YouTube from the site
- Instagram taking on the “micro-video” craze (and Vine) with 15-second videos
- Twitter rolling out 30-second videos for tweets and offering Promoted Video ads
- Pinterest unveiling GIF-like video called Cinematic Pins
The payoffs are starting to roll in, particularly for Facebook. Recent stats by socialbakers show Facebook now outperforming YouTube in the total share of online video posts…
