Mobile is the highest-growth industry ever — there are now 32 billion-dollar mobile-first or mobile-only startups. It’s also the most competitive industry ever, with user acquisition and monetization models changing quickly.
So is it any wonder that mobile marketing automation (MMA) has become table-stakes for app owners and brands looking to maximize mobile growth?
But here’s the challenge: most app owners and brands using MMA are relying on it in an exceedingly limited way. Push notifications are the go-to feature that’s used almost exclusively. But if you’re only using MMA to send users push messages, you’re using it to a fraction of its potential…
Mobile Marketing Automation: Going beyond push notifications (webinar)
