Image credit: Peter Gerdes | Flickr
In an ideal world, all startups would be blessed with fully funded marketing and operations budgets, allowing them to run profitable ad campaigns and invest in the creation of high-quality content so they can attract engaged, enthusiastic customers.
Of course, you and I both know that this is just a fantasy for most entrepreneurs. Most startup business owners are working with far fewer resources — if they have access to any marketing capital at all…
4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget