Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. For marketers, a landing page is usually a stand-alone web page that is separate from a business’s website, designed for a single purpose. That purpose is to get your visitors’ attention and then get them to convert – and a conversion doesn’t always need to be a sale. Sometimes a conversion consists of capturing an email address in exchange for access to a resource, a webinar, an appointment, a newsletter or a free trial.
This is where landing pages and marketing campaigns cross paths...
5 Tips for Building Landing Pages for Social Media Campaigns
