‘Boring’ products and services help make the world go around; but, unlike things people are clamouring to buy, they’re not so easy to market on social media. After all, how do you promote pesticide spray (or financial services, for that matter) on social, when the only thing your followers are liking and re-sharing are cute animal videos and the release date for the Apple watch?
As an online bookkeeping service, we face this challenge daily at Bench. Few people want to hear about bookkeeping on a daily basis, so we had to find a way to connect with our fans without boring them to death…
