Winter is coming. Or, at least, Game of Thrones is about to come to an end for another season – another year – and we’ll be left out in the cold for nine long months, wondering what’ll be in-store next for our favourite fictional power struggle. This season has brought with it a new level of emotional turmoil and torment, with only the faintest slivers of hope shining through the darkness. How will it all end? At this point, all of us are in the same boat, as the TV show has now pretty much caught up with the books (even passed them in some instances). No one by George R.R. Martin knows for sure what will become of Westeros – and even he might not know what the producers have in mind.
But while we all ponder about the future occupant of the Iron Throne, it’s also worth considering why we’re so enthralled by the show. Why are we so drawn to such a violent, offensive, depressing story, why is it that people can’t get enough? There are obviously many answers to this – a man cannot answer all of them in one post – but there are a few lessons we can take from Game of Thrones’ massive success, notes that are worth considering and may help in building your own content strategy (even if you don’t have dragons in it)…
What Happens Over Winter – Three Marketing Lessons from Game of Thrones
