In the history of mankind, there is a long list of discoveries, developments, inventions and advancements that have changed human behavior. But when we look at the last decade, the rise and evolution of the mobile device has arguably had the biggest impact since the invention of the automobile.
Mobility and always-on accessibility have made us quicker, more aggressive and less patient. We want immediate access to information and the ability to react to it in an instant. And most of all, we want to understand the value a product or service will bring to our lives…
What Brands Must Know to Successfully Engage and Monetize the Mobile Consumer
