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As buyers look for new ways to engage with and purchase their preferred brands, those brands are bringing the sales process to them nonstop through digital and mobile interactions.
Related: One Direct-to-Consumer Company’s Secrets to Success
Given this push to be present everywhere the buyers are, brands — to no one’s surprise — are hiking their digital marketing budgets. One estimate is for a 14 percent increase in 2015…
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
