Analysts may go back and forth between whether or not the purchase of AOL by Verizon was a good move or not, but there’s one thing just about every one of them agrees upon – data played a major role in the deal.
This and similar deals point to the significance of combining large advertising networks with powerful data gathering and analysis capabilities to create a “one-stop-shop for marketers seeking to buy digital ads across television, the web and mobile.”…
