Over the years, social media has systematically graduated from a place where people go to catch up and engage in chitchat with friend and colleagues to the holy grail of marketing for most businesses, as well as a place where entrepreneurs and professionals signup to network.
Recent research shows that the role of social media on marketing decisions is startling, meaning it is time companies started putting more emphasis on their social media strategy. It is quite unfortunate that many businesses and organizations dive into the social media bandwagon without a clear strategy. As a result, they end up disappointed…
