Millennials are notoriously difficult to market to. As digital natives—they are skeptical of professional advertising and disillusioned by the mass marketing approach. This presents a unique challenge for marketers as Millennials will represent 1 in 3 adults by 2020 with a record-breaking purchasing power of $1.4 trillion.[i] The impending clout of this generation means that marketers will need to quickly learn how to capture their attention and appeal to their consumer needs.
Here, we offer three best practices for marketing to Millennials:
