After working with start-ups founding teams for nearly a decade, the evidence is clear: You can have the best product or service in the world but if you don’t have a solid go-to-market plan, your business will fail. As founder of your company, knowing when and how to invest in marketing your business may just be the key ingredient to success.
Enter Kate Maul. Boston-based Maul is a seasoned marketer who has helped companies of all shapes and sizes, from established corporations to early stage start-ups, establish brand awareness, build solid sales pipelines and nurture prospects through the sales cycle. I asked Maul what the most common marketing mistakes start-up teams make and how they can avoid them. Here’s what she had to say:
