In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters.
The challenge, however, is that marketing budgets are often limited around what’s “proven” to work — which tends to look different from company to company. That’s why it’s so important to have access to industry data. By knowing where we stand against our peers and competitors, we’re better positioned to uncover areas of opportunity…
Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
