In Velocity’s latest SlideShare, “Insane Honesty in Content Marketing,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see.
I really, really, REALLY believe in this approach and I’m amazed more brands don’t practice it.
If you haven’t seen the SlideShare yet, check it out below. I’ll wait…
