Yeah I said it. “Marketing is broken.” In the latest episode of BrightTALK’s Market Movers interview series with Christine Crandell, I made the plain and simple case:
“Most of marketing is ineffective pushing, and that’s the stuff that we as consumers are tuning out.” [Tweet This]
I’m sorry if that’s hard to hear. Hey, I’m one of you! I want to be a part of great, meaningful work that contributes to the success of a business.
But as even Christine admitted, it’s really hard to deny the point that much of marketing is broken. Look around you. Can you remember the last banner ad you saw? (Look to the right. It’s a promotion for #CMWorld. You should go 😉
I think that too much of marketing is tactical. The boss asks you to do something. The marketer goes and does it.And usually that thing is something promotional and ineffective. Partly because we don’t care if it’s effective. We only care if it gets done…
