Consumer insights are where user interest meets brand values. They are essentially the bridge between vital information and the creative team that will mold it into a successful advertisement. Every piece of data can spark an infinite number of ideas for creating a campaign. After all, it’s useful to know that women feel naked without makeupwhen you’re working with a cosmetics client, or that consumers find milk an essential part of their day, thanks to the famous “Got Milk?” ads.
Since these nuggets of knowledge can make or break the relevancy of an entire campaign, they should be handled in a precise manner. Here’s how you can tackle the world of insights and come out with a successful marketing plan…
How Consumer Insights Can Turbo Charge Your Brand’s Marketing
