In honor of Mother’s Day, here are five tips for marketing effectively to the moms in our lives.
Moms are a gateway to sales. Women make many of the purchasing decisions in a household, and oftentimes that woman is a mom. So, for brands, earning a mom’s attention can be a gold mine as well as a path to other moms.
However, reaching moms in an increasingly connected world is a challenge all marketers face. Moms are constantly on the run and experts at multitasking, so finding and engaging them is no small feat for brands…
