Gone are the Mad Men days when we’d throw out messages and hope they’d stick, never knowing what worked and why.
Data-driven marketing has led to smart, effective experiences, and consumers now seamlessly follow brands from screen to screen. The customer journey is tracked, logged, and retargeted. This 2-D world has sufficed… until now.
Humans want to move. We want to leave our phones in our pockets and purses, and wearables like the Apple Watch will let us.
Apple is marketing its Watch as a time saver. The Watch’s whole purpose is to give you the choice: pull out your phone or continue doing what you’re doing. The more we leave our phones put away, the more we will come to rely on our wearables…
How Apple Watch and Other Wearables Are Transforming Marketing
