IMAGE: CTK VIA AP IMAGES/ASSOCIATED PRESS
It’s Star Wars day, and brands are out in force with punny tributes to a galaxy far, far away.
The holiday, which really came into its own on the Internet in 2013, now brings out the inner Star Wars geek in every marketing department — as companies big and small look to cash in on the trend by inserting their name into the conversation.
SEE ALSO: Have We Reached Peak Star Wars Day?
For brands, linking a product to the universally loved movie franchise is an easy win, an uncontroversial way to appear hip and pander to a largely Star Wars-obsessed Internet audience. And with a new installment near at hand, the hype is stronger than ever this year…
May the marketing be with you: 25 brands still capitalizing on Star Wars mania
