You’ve been hearing a lot about email lists.
That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons.
But perhaps, you’re sitting there with a 50k-user Facebook following or a high-traffic website, and your audience just isn’t converting.
Your friend with a 500-person email list is making more revenue from his relatively small list than you are from your sizable audience…
