How is it that some blog and social media posts seem to gain more traction than others, even if they contain equally awesome content? Let’s assume that the content for two similar posts are equally informative, the grammar and spelling for both posts is excellent and, finally, the same ‘tone of voice’ is used. Why is one more popular than the other?
I guess what I’m getting at is, why is your content not being read, commented on or shared? Everybody needs a little validation once in a while, but for a business this kind of thing is a little more important than that. So, what’s up Doc’?
Structure, presentation and readability – that’s what. In this post we are going to explore what the anatomy of a blog post is – note, that we won’t be touching on the content itself, that’s your job, I’m afraid, but we will look at how it should be put together and shown in the best light possible…
