Marketing without a clear Facebook strategy is like driving a car with a newspaper on the windshield: You’re not going to end up where you want to go. Facebook’s the world’s biggest social media network, with approximately 1.35 billion users. That means if you don’t have a plan or an outcome in mind, you’re going to lose money and overlook several audiences who could be key to your success.
In fact, marketers without a strategy often target too broadly on Facebook. You need to know more than just basic demographics. You need to drill down, going from broad all the way to narrow. This way, you can focus your campaign on one specific customer group. Beyond failure to target, some companies are too “salesy” too fast, fail to track what works in their campaigns and have poor ads or landing pages…
4 Ways to Ensure Facebook Inbound Marketing Works for Your Company
