If you are looking to build an app or other online service there are some clever product marketing plays that enabled Tinder’s incredible success – these should be taken seriously.
Tinder is one of the biggest social media phenomenons of the last year. 1.5bn Tinder profiles are swiped through and there are 15m new matches per day.
Instagram and Snapchat have gained most of the hype, but Tinder is soaring in a similar way. Meet anyone under 30 who is single, and they’ve almost certainly tried it.
Chances are they’ve been on it in the last month. Actual user numbers and a real $$ valuation are not widely available; but it’s safe to say, they’re big…
Four product marketing reasons why Tinder got really, really big
