Most digital marketing managers and email-marketing specialists have developed their own techniques, processes and benchmarks for success over time. But with rapid changes in the ways audiences consume content, it’s important not to get too comfortable with your email marketing habits.
Even though it is one of the oldest and most reliable methods of digital marketing, email marketing is not immune to rapid cloud technology advances, device changes and deep data-driven intelligence that is quickly becoming the status quo in marketing today. Marketers are now becoming the architects of the customer experience – once only accessible to programmers. Now cross-channel and cross-device tracking helps businesses tailor content beyond just simple interest preferences, to down product offers based on purchasing history at specific geo-targeted locations…
