Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and “throw everything including the kitchen sink” customer experiences?
Are you using your integrated online digital platform to truly connect with the human beings within your audience and online communities? Or are you getting so lost in the data, shiny objects, tools and gadgets that you are losing sight of why you are doing what you do in the first place?…
Are You Using Big Data and Analytics to Speak to an Audience of ONE?
