Business owners are getting social media all wrong, writes Patrick Walsh. Here’s how to turn your Twitter feed into a recipe for success
The question every business owner wants to know is whether or not all this relentless tweeting is actually bringing in any money? Well as a business owner myself I have a figure that may surprise you. In the past six months, 53% of my company’s revenue has come from our social media marketing efforts.
We conduct paid advertising on search engines and run ad-retargeting. Additionally, we use content marketing methods and email strategies. Social media can be a very lucrative way to generate income.
So where does it all go wrong for businesses? Here are five key reasons why your social media strategy stinks, and how to improve it:
