In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’redownright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing.
If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re probably not going to love the results you see.
Instead, focus on delivering the right message at the right time – and that’s when you’ll really reap the benefits…
Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them
