First we had pop-up blockers, then banner blindness. Is content apathy next? As consumers are becoming increasingly discerning of brand marketing and advertising, content created by customers provides a solution for content marketing your audience actually wants.
Marketers are increasingly realizing they need to find better ways to connect with consumers, and customer created content, also known as user-generated content, is proving to be a viable answer. Of course, customer content marketing is by no means new. Big brands like Coca-Cola and Doritos have been using it for years for good reason: the science and psychology behind marketing with customer content proves it’s effective…
