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According to a January 2015 study by Regalix, 83% of marketers cite “generating leads” as their number one content marketing objective—but a study by IDC states that as much as 80% of the content created by marketers is never even used by sales.
Can content really reach its full potential if sales isn’t leveraging it to better connect with their buyers? (highlight to tweet) In an ideal world, your sales team would be your content’s number one fan, and an important channel for content distribution. Unfortunately, that’s not always how it works…
