Sometimes there is value in what’s not there: The previously ignored white space at the bottom of articles has turned into averitable goldmine.
Chances are by now that you’ve seen it on more than one website, and there’s an equally good chance you’ve clicked on it. We’re talking about content recommendation networks. They take related content from publishers and add content from other publishers and advertisers, essentially building a sample of similar posts that you might like. And it’s working, as the revenue keeps climbing for all parties involved.
The biggest players in the game are Outbrain and Taboola, but they’re not alone: more and more sites are attempting to level the playing field by offering a similar service.
We used SimilarWeb to get an inside look at the fierce competition between these two networks, and to see what this means for emerging content recommendation platforms…
“You Might Also Like:” How Outbrain & Taboola are Cashing in Big with Content Recommendation
