Millennials represent an increasing percentage of the buying power in our economy. They have money and are ready to spend — so how do you make sure they pick your product?
To learn how successful companies were managing, we asked a panel of successful founders how they personally were shifting their marketing strategies to better target these millennials.
1) Enlist Them to Your Mission
One great way to appeal to millennials is to articulate your vision and your mission to elicit an emotional response to your brand or message. Millennials want to be a part of something bigger than themselves, so your marketing strategy should clearly show why you do what you do and why they should be a part of the cause as a consumer…
11 Easy Ways to Target Millennials in Your Marketing Strategy
