Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank. At least not in the way we usually think of the concept of a “company.”
Startups are instead temporary organizations on a mission to find a scalable business model. Once that business model is found, a “real” company is born to execute on it.
For many years, Steve Blank has been a mentor to Eric Ries, whose book The Lean Startup took the entrepreneurial world by storm in 2011. If you haven’t read Eric’s book yet, you should as soon as possible.
For now, let’s dig in deeper on the meaning and origin of “lean” in the context of business…
5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage
