One thing that Inbound Marketing really does well is help you get to know your target audience. By defining your audience personas, you can determine what content to create and how and where to market it for the biggest bang for your buck. As you dive into your inbound strategy and look at how your website reflects your buyer’s journey, you may start thinking about optimizing your site for search engines.
Search engine optimization is constantly evolving.Google changes its algorithms all the time and changes often make it seem hard to keep on trend. I recently spent quite a bit of time researching rich snippets – the text that appears under Google search results and is intended to give searchers more information about what they might find on a site. Much of my research came from 2013 and had lots of ties to Google Authorship (now dead). Despite this, rich snippets still hold a lot of promise when it comes to your SEO strategy. This is a great example of how small details can make a big difference in your SEO strategy…
Why Your SEO Strategy Isn’t Working: Searches You Need To Optimize For
