If you own a small business, by now you understand the power of ranking in Google. You know that search engines can bring in traffic. You know that social media can help you connect with the people that matter most to your business. Combined, these channels open up a world of opportunity for business owners hoping to get real results through online marketing.
The new trend in 2015 will be social SEO. The impact that this will have on local businesses is huge. It falls right in line with Google’s mobile update, the increase in mobile use, and the ubiquity of social media.
In case you don’t know the numbers, three out of four people who find information in local search results helpful will likely visit in-store. eMarketer published a study stating that by 2017, the global social network audience will total 2.55 billion. BIA/Kelsey reported that nearly all consumers (97%) use the internet to shop locally….