By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn’t get without the social bookmarking service.
Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any face-to-face contact.
To start the introduction, Stitch Fix asks new customers to fill out a detailed online survey to determine whether they prefer bohemian chic, casual chic, classic, preppy or glamorous. Polka dots or stripes? Plaid or paisley? Both? Neither? “Are you more of a jeans/pants and top gal or a dresses gal?”…
How 3 Businesses Use Pinterest To Learn What Their Customers Covet
