Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry.
The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While this likely means job loss in some areas, it opens up a world of opportunity for marketers and brands to drive innovation and accelerate success.
“There is a science and an art to every profession. Soon, Watson will know the science better than a human. Humans will need to focus on the art of their profession – the creative elements only they can provide.” — Daniel Burrus, author, Burrus Research founder and CEO
As the number of connected consumers and devices expands, the amount of data produced exponentially increases. Meanwhile, marketers’ ability to filter through the noise and turn data into actionable intelligence remains limited by biases, beliefs, education, experiences, knowledge and brainpower.
The Missing Piece Of Marketing Automation That Could Change Everything
