Using your fans to help you generate content for your website and social media can be a great tactic to show your business’s impact and save you time.
But if you’re going to use “user-generated content,” you’ll want to know the rules for doing so, so you can share your fans’ content without having to worry about things like:
- Is it legally correct for me to ask my customers to do this?
- Is it ethically ok to ask them to create content?
- Can I give out free products or even money to thank them?
The short answer is: YES! It’s ok to get your fans to help you by writing blog posts, adding product reviews, and sharing updates on social media.
The long answer, however, is that you want to make sure you’re following all the rules and guidelines as stated by the Federal Trade Commission (FTC).
Although the FTC does not monitor blogs, websites, or social platforms, they do field tons of consumer complaints each day about inaccuracy in advertising — and some of these claims are related to user-generated content.
6 Rules You Need To Know For Adding User-Generated Content To Your Marketing
