Springleap says it can help marketers improve their ad campaigns by tapping into a global community of 180,000 creative professionals.
To pursue that vision, the company is announcing that it has raised an additional $650,000 in seed funding, bringing its total backing to around $1.1 million. I got on the phone with founder Eran Eyal partly to discuss the funding, but more to discuss the bigger vision here.
When we wrote about Springleap back in November, we focused on its tools for holding crowdsourced design contests. Eyal said Springleap will still support those contests, but they aren’t what he’s focused on moving forward.
“If you’re just doing design competitions, it’s not good for creatives, it’s not changing the game,” he said. The company’s new push into research on the other hand, is “giving creatives money in their pocket on a regular basis for their insights.”
Springleap Aims To Rethink Marketing Research With New Backing From Cross Border Angels
