What can brands learn from Red Bull, Dove, GoPro, Warby Parker, ESPN, Chipotle, and Oreo?
Experts point to brands like Red Bull, Dove, GoPro, Warby Parker, ESPN, Chipotle and Oreo as examples of those that are getting content marketing right. So how can your brand or business create comparable content, determine which platforms are right, and cut through noise to engage your target audiences?
Great branded content will inevitably find its audience because consumers are naturally attracted to it. That’s the good news, at least according to Jonathan Perelman, vice president of BuzzFeed Motion Pictures, who was one of the speakers at Social Media Week in New York. But great content is the prerequisite.
“If the story is great, the platform is almost secondary,” agrees another speaker, Pauline Malcolm, vice president of agency strategy and development at short form video firm Maker Studios. So brands must start out by essentially going back to the art of storytelling…
18 New Content Marketing Rules
