I recently saw a study into the content consumption habits of millenials that claimed that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media.
Some forms of media are more important to millennials than others. Social media is a top priority, as 71 percent say that they engage in social media daily. User-generated content — which encompasses social-media posts, photos, blogs, email, texting and talking to others about media — occupies about 5.4 hours of the average millennial’s day. That’s 30 percent of their total daily media consumption.
The only rival to user-generated media is the old standby of traditional media — print, radio and television – which accounts for 33 percent of millennials’ media consumption.
Think about that for a minute. Better yet, those of you that are over the age of 36, recall when you were children, in a pre-internet age. How much time did you spend each day consuming media and what percentage of it was from traditional sources? Contrast that with the 18 hours a day total and 6 hours of traditional media that millenials consume today and it’s clear to see how media consumption habits are changing. More media is being consumed every day and increasingly it is coming from a source that is not paid for by brands.
In the Future Your Customers Will Completely Control Your Marketing
