If you don’t think web design has much of an impact on your online and mobile marketing schemes, it’s time to rethink that position. It is not uncommon for one individual to browse the web from their desktop at the office,mobile phone on the bus ride home, and a tablet while relaxing on the couch before bed. Responsive web design has moved beyond fad status to become an established fact of life, and not just for web designers. Responsive web design creates a unique view for each visitor based upon the device used to access your site.
The manner in which content is displayed on your business website has a tremendous impact on your marketing efforts. In the following three points, you’ll learn how responsive web design can aid your online marketing efforts when used correctly.
Foundation
Like a sturdy house, your website needs a good foundation. When it comes to a website, the right foundation means providing the right information in the exact places your customers need to see it. The mobile shift has forced a minimalist design framework on web designers, and online marketers need to adjust as well.
Modern web design needs to include simple formats and well-organized information. These factors are key in making sure your pages adapt well to smaller screens on smartphones and tablets. Don’t forget to adjust your content and images based upon natural breakpoints on screens. Think of it like a newspaper. The best ads, and often most viewed, are those above the fold. Visitors on mobile devices don’t want to be zooming and scrolling all day.
