1. What channel should I NOT be using next year?
Yes, you read that right. It’s not about adding an extra marketing channel to your arsenal in 2015, with all of the accompanying admin, energy, input and spend. What I suggest is exactly the opposite: paring down the number of channels you use.
Related: Don’t Make These 5 Mistakes in the New Year
Take an honest look at your platforms. Are they all equally effective? Do they all deliver convincingly, more often than not? Are there one or two you’re using because you feel that you ‘have’ to, like Twitter or Facebook? Are you diluting your efforts by spreading your marketing resources too thinly across too many activities?
Then, ask yourself exactly what your marketing needs to deliver next year. Be specific. Apply real-world numbers to the issue (like ‘25% more qualified online leads’) – not general visions (like ‘enhanced online lead generation’). You’ll find that, the more explicitly you state your objectives, the better you’re able to plan. And the more clarity you’ll have when it comes to allocating that marketing budget.
5 Tough Questions to Ask Yourself About Your Marketing For 2015
