During the holiday season, it became apparent that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then make purchases. For instance, according to MarketingLand, Target reported that 60 percent of traffic from November through December came from mobile devices. The report went on to say that Black Friday purchases made via mobile devices were twice as high last year as the previous year. If your brand’s mobile strategy could use a boost, the tips below can help ensure that your brand is optimally positioned.
1. Use proper keywords.
Most people only associate keyword strategy with content marketing. In reality, you need to be just as concerned about proper keyword usage and strategy with mobile marketing. To make your keyword strategy work in terms of mobile marketing, you need to make sure that you include the local area in conjunction with your keywords, since mobile customers are typically searching locally. Remember to keep your keyword phrases small, utilizing no more than three.
