When marketers were asked to prioritize one capability that will be the most important to the marketing future, personalization topped marketers’ lists, according to the recent Adobe study, Digital Roadblock: Marketers Struggle to Reinvent Themselves. The study highlights tissues facing marketers in a time when 64% expect their role will change in the next year and 81% anticipate it will change in the next three years.
What did former CEO of Google Eric Schmidt mean when he stated, “Put your best people on mobile”? He imperative for today’s enterprise is to be connected, but even more so for today’s consumer to be always connected to business. That is the real imperative!
Schmidt further explained that people are always on the move, and that “every company has people who are in motion, they’re moving forward…if that’s where all the real action’s going to be, then make sure that you know what’s going on with all those mobile device”.
