Who else is surprised to see social media marketing come in at number two? In this survey by Gigaom of 300 marketing professionals, it’s used more regularly than even SEO.
Survey respondents expect to increase spending in social media marketing as well.
What’s odd is that, despite participating in and even planning to increase participation and spending on social media, 52% of respondents agree with the statement: “It is difficult to prove ROI for social media marketing.”
Having a conversation about the “ROI of social media” reminds me of attempting to rank for a high traffic keyword that just doesn’t covert. Basically, if you’re looking for a direct ROI from a social action (like a tweet) you’re probably wasting your time. Not that it doesn’t happen, but you’re missing the forest for the trees.
